ITV’s Unnamed Daily Saga

Daily Serial



The first daily serial ever produced by Independent Television to fit a 25-minute slot begins in ATV’s Midlands area on November 2.

This serial – yet to be given a title – will start at 6.35pm from Monday to Friday inclusive. Hazel Adair and Peter Ling will be writing for the programmes initially. They will later hand over to a team of Midlands writers.


The serial will be set in a fictitious Midlands town and the action will be centre around two sisters and their families. One of the sisters owns a motel, while the other runs a sweetshop.

Noele Gordon will be playing one of the sisters. The remainder of the characters have yet to be cast. Reg Watson will produce the series.

The Daily Mirror, 1964

Item courtesy of Reg Watson

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